Selin Ergin Acar

Biyografi

I am Selin Ergin Acar, Co-Founder and Chief Digital Officer of Adin.ai, an AI-powered marketing management system recognized in its first year by Fast Company’s Most Innovative Companies list. At Adin, I lead the development and execution of AI-driven marketing solutions that enable brands to optimize their digital strategies and achieve measurable business growth. My career foundation was built at Performics Turkey, where I gained expertise in media planning, performance optimization, reporting, and client relations, followed by further experience in digital marketing and data at YW. These experiences allowed me to work across multiple sectors and develop a holistic perspective on digital marketing. Alongside my professional journey, I am pursuing a PhD in Advertising at Bahçeşehir University, where my research focuses on performance measurement and ROAS in digital marketing communications. My academic background, including studies in Finance in Turkey and Germany and a master’s degree in Advertising, strengthens my ability to combine data-driven insights with strategic and innovative marketing practices. Passionate about AI, data, and the future of digital marketing, I aim to bridge academic research with real-world applications that drive impact for brands across industries.